WHAT IS TEAMFIGHT TACTICS (TFT)?

TL;DR TFT resides within League of Legend's game client. This impacts its identity, the immersion and the user's experience as a whole. As a successful and growing video game, it needs its own identity and client.

TFT is an online free-to-play auto battler. It was released and stayed contained within the League of Legends client. But as the game and the community grows, it becomes more important for TFT to have its own identity.

Ever seen a Starbucks inside a Target? They are small and not very noticeable. Compared to complete standalone Starbucks shops, the experience is not the same.

As huge fan of the game, I worked on my own approach. I basically took the small Starbucks out of the Target and made it into a whole, complete and standalone Starbucks.

In this project, I showcase the rationale behind the visual identity, and the client's user interface.