We conceptualized and developed a tool aimed at inspiring younger individuals to embrace home cooking, fostering healthier eating habits, and bringing joy to their kitchen experiences.
My role
UI/UX Designer
Team
What is Food Feed?
Food Feed is a recipe discovery platform that caters to personal preferences. Users can shop for ingredients in-app and track their intake and savings. Here's a preview of the product.
Recipe Feed
Browse a feed based on your preferences
Grocery Shopping
Order ingredients from your favorite grocery store
Activity Tracker
Stay motivated by seeing your activity and progress
Share
Leave reviews and share your activity on your favorites social medias
THE PROBLEM
Problem
The Gen-Z cook less and consume more highly processed and pre-prepared food, leading to unhealthy eating habits, obesity and negative societal & ecological impacts.
How might we help Gen-Z eat healthier?
Solution
Develop a tool to ignite interest for cooking among younger individuals, encouraging them to embrace healthier eating habits while having fun in the kitchen.
User Research
Context Scenario
Sam wants to learn cooking, but doesn’t know where to start.
Using Food Feed, she follows a recipe.
She now has step-by-step guidance.
She completes a recipe, and shares the results with friends and family.
She’s now excited for her next home cooking adventure!
Concepts Drafting
We started thinking of ideas and concepts...
Explorative sketches
..and conducted some user interviews...
Card sorting & Journey mapping
Research takeaways
Results
We chose to proceed with Food Feed, a concept that effectively solve pain points
while accentuating positive aspects of the experience.
while accentuating positive aspects of the experience.
Building Food Feed
In our research, we found design patterns and features that worked well and were easy to use. So we integrated them into our product.
FINAL DESIGN & Design system
Final design
Here are a few screens of the result.
Design system
We didn't need an extensive design system. We opted for a simple and functional approach, prioritizing accessibility.
I ensured design consistency using Figma components.
Personal takeaways
& Next steps
In this project, I learned to stay focused on the product and its goals. It is very easy come up with a million features but we need to stay realistic, be aware of time constraints and work on those that will be the most useful to our users.
If we were to keep working on this project, the next step would be to continue testing and improving it in an iterative process, perhaps in a real kitchen to see how Food Feed is used while actually cooking. This would provide insightful qualitative data and could be used to refine the product.